Emerging thoughts on Property 2.0

It often appears to me that the virtual property market is probably just as hot and in some respects even hotter than the conventional bricks and mortars game. In the world of property 2.0, things happen and they happen quickly. In conventional real estate, it's the opposite.
When I started blogging last year my inbox was full with emails - mostly viagra and penis related - however recently as Renthusiast gets a bit more exposure, I'm amazed at my inbox being constantly filled with legitimate goings on and insider tidbits on the property industry that I hardly keep up, and do a terrible job responding and posting info with commentary. (So I humbly apologize to all reading this post, who've sent emails, left comments or skype voicemail that I havent responded to yet. I'll get to it, I promise).

But today I had to drop everything after getting an email from Duncan Dunlop, the general manager for Oodle.co.uk, announcing their partnership with Webfetch.com, a search engine service that aggregates results from all major search engines.
This is a big step, not just for Oodle in particular, but for the world of emerging property 2.0 websites, both here and abroad, particularly Europe. I got that whole "finally we've arrived" type feeling this afternoon, because Oodle's new relationship with Webfetch.com means that they now power classified property search for tabloid giants The Sun, a host of other established UK on-line media. This is great news; it means they're making money; or to qualify they should be making money.
The Oodle/Webfetch deal sets a precedent somewhat and shows that the "bigger ups" are beginning to take notice of the emerging and dynamic property 2.0 world. No small coincidence I might add that The Sun is owned by Newscorp, headed by Rupert Murdoch, the same team who stealthfully bought Myspace last year.
Congrats to Duncan and team; job well done ...