Extate - now with live video

As Mike Butcher revealed last week, Extate is now live with a snazzy video upload feature, with one excited commenter claiming it to be the "Youtube of property!" The service features the ability to add video directly from mobile using MMS, or to upload from a PC.

Quite exciting, but my humble perspective is that they may have jumped the gun a little bit on this one. So far, Extate's impressive algorithms only crawl estate agency websites and at the moment, there is no feature to permit a vendor to directly upload his property, which would truly be revolutionary, but would more than likely piss off the estate agents if this were to happen.
With the video upload service, Extate is inviting vendors to directly upload their own video, which may or may not directly or indirectly conflict with the agents marketing strategy. It doesn't take much to add a bit of text to the video footage with a mobile number, email address or some other contact details for the vendor directly. How agents will react to this is quite obvious and given that Extate only crawls agency sites, no doubt poses a serious dilemma for them, if this feature were to seriously take off. So far Knightsbridge based Brompton Property appear to be the only agency embracing or at least using Extate's video service. However the footage appears to be shot by Brompton, with their contact details prominently displayed over the video footage.
Perhaps a more useful feature would be for Extate to create a tool, giving vendors the option to upload their own property details including the option to upload video. But then again this comes at a risk of pissing off the estate agents, whose data they're currently using to build their database. Interesting dilemma, one that may not necessarily be so easy to fix.